Yesterday afternoon, the day before the Olympics opening ceremony at around 4.45pm, the Twitter servers crashed.
On the official Twitter blog, they commented: “I wish I could say that today’s outage could be explained by the Olympics or even a cascading bug. Instead, it was due to this infrastructural double-whammy. We are investing aggressively in our systems to avoid this situation in the future.” This isn’t the first time that the social network has crashed thanks to a big event. One notable event was on New Year’s Eve, when 16,000 tweets were sent in Japan as the clock struck midnight.
Although there may be server or network issues during the event, Twitter are confident that they will be able to keep up with the increased demand. Hash-tag #OlympicFriday is already trending as the opening ceremony performs tonight and expected to gather one billion viewers.
Twitter has signed a contract with entertainment giant NBC, where it will act as the ‘Official Narrator’ of the London 2012 Games. Sports fans are already able to follow their favourite athletes via the ‘Olympic Hub’. The site will show the Facebook and Twitter feeds from the individuals, teams and events which will include their photos, comments and news.
The team here at Puregenie Digital Recruitment, and in fact the entire Gail Kenny Group would like to wish Team GB the best of luck. We’re all looking forward to a great few weeks of iconic sporting events during the London 2012 Olympics and Paralympics Games.
Puregenie Digital Recruitment will be available via our popular LinkedIn group, email –email@example.com , our Twitter feed @puregenie and the team’s individual twitter feeds: Ian Brooks @PGIanBrooks, Recruiter @PGLouiseOGrady, Senior Resourcer @PGNickPower, Resourcer @PGDaisyRoss and Social Media Manager @PGJamesSmith.