Baidu is China’s most popular search engine and the 5th highest ranking website in the World, after Facebook, Google, YouTube and Yahoo. Despite having revenue of around one tenth of Google, their total equity is over $10billion more.
In direct competition with Google’s acquisition of Frommer’s Travel Guides, Baidu has teamed with SkyScanner, the UK-based flight search company. Any information on international flights will be located from the flight database which consists of more than 750million airfares and 900 airlines.
Last year, the Chinese search giant took a majority in one of the country’s oldest travel agents, Qunar.
Offering, either a self-contained or integrated searchable travel service is clearly of great interest and will be a major move forward in travel planning. According to the Financial Times, in 2009 the Travel industry in Europe, the US, and Asia-Pacific was worth over $700bn and a third of all purchases were made online.