Facebook can boast the second highest web traffic after searching giant, Google. 85% of Internet users have an account and three in every four minutes spend social networking is on the site.
With around 875 million genuine accounts, the social network has the potential to be the most comprehensive recruitment directory in the world.
Some brands are already using their fan pages to attract applications, including Starbucks (26.5m fans), Redbull Energy drinks (24.9m fans) and Playstation (18.3m fans). The number of fans, of course, doesn’t dictate the success of their recruitment campaigns via Facebook, just how popular the products are.
As most professionals and recruiters know, LinkedIn is already the go-to site for finding the right candidates, specialised groups and valued information on a vast number of industries.
To advertisers and companies, Facebook users are, as a generality, transient in their ‘likes’ and opinions. LinkedIn, however has an older and more professionally-minded audience, who are on the site to progress their career and develop an industry network.
Comparing a vast potential candidate database on Facebook to LinkedIn is tantamount to comparing a list of purchased telephone numbers to cold-call with a list of candidates’ business cards, which have been sorted into industry, skill level and with available references.
To make Facebook career pages more than a brand-focused CV submission page, there will have to be more information on personal profile pages, or a separate application which enables candidates to submit their carefully key-worded CV.
However, for recruiters to use this function, the search tools would have to be almost a direct mirror of the renowned LinkedIn.
How would the calibre of CV resumes fare against the other professional networks? Would you want recruiters and hiring companies looking at data tied so closely to your personal profile page?