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Google ‘Acqui-hires’ to Boost Business

Tweet June 6th, 2012 written by James in News

First of all, an ‘Acqui-hire’ is where a company wants to amalgamate their management team with another business’s or at least acquire the management of another company. Instead of recruiting individuals to develop an organisation or project, the larger company buys another with the specific aim of taking on the industry knowledge and networking links.

Recently, Google, who are actively investing in the further development of Google+, have bought the Internet toolbar and advertising service, Meebo.

Meebo was originally a web-based chat service and had raised around $70m in venture capital funding. Despite various business development strategies and the use of new technologies, they believed that selling to Google for $100m was the best way forward.

Patricio Robles on EConsultancy.com says “The big question, of course, is whether such a big acquihire can really help Google+. Recently, Google completed a much smaller acquihire with the same intent. But the search giant’s purchase of Kevin Rose’s app incubator Milk doesn’t appear to have produced the desired outcome, with Rose joining Google’s venture arm, Google Ventures.

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