The search giant has added to its company purchases, Frommer’s Travel Guides, which has resulted in excited questions and rumours being discussed.
On Frommers.com, they say: “We’re thrilled to announce that Frommer’s will soon be a part of Google. We’ve worked hard to help you explore your travel destination the way locals do…We can’t wait to start working with our new Google colleagues to bring our content to an even larger audience.”
Presently, for the majority of searches for travel locations and holiday resorts, TripAdvisor is the first organic result to appear, offering a myriad of comprehensive reviews, user submitted photos and location tips.
Google will have to work hard to increase Frommer’s searchable content and rankings against their established competitors, also including Lonely Planet, another celebrated name in printed travel guides.
The freshness of their content is a major issue. Although their printed guides have a reputation to revere, the time between print and online content can date and become irrelevant.
The knowledge-base at Frommer’s Travel Guides is extensive and with Google’s backing can create a travel information service which can be self-contained, utilising live news, flight information and user content.
What do you think the future of travel via Google will look like? Can they ever get better rankings than the power-house TripAdvisor? Let us know via the comments below, on our Twitter @puregenie or find our group on LinkedIn.