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How The Olympics Are Embracing Social Media

It doesn’t take much for an event or even a television show to inspire millions of tweets, hash-tags and check-ins, and the London 2012 Olympics will be no different. Everyone from people watching at home to the athletes themselves are being encouraged to talk about the events.

The ‘Official Olympic Athlete’s Hub’ where you can follow your favourite athletes, read about events and even enter the ‘I Copy U’ contest, where you can pick a photo, mimic it and tweet it to win a ticket.

In a recent press release, Alex Huot, the International  Olympic Committee’s social media director said “Our integration with Foursquare and the ability to leave location-based tips from the athletes is one more way to serve highly engaged fans of the Olympic Games and to integrate social media directly into the Olympic fan experience,”

The IOC’s Foursquare page contains an abundance of information related to the games, including the stadiums, historical facts and will soon feature locations that have inspired the athletes. Users that check-in to the Olympic facilities more than twice will unlock a newly created Olympics bade (an incentive to boost the use of the geo-tagging application).

Twitter will also be at the forefront of the action. Events, results, news and travel information will be released, re-tweeted and commented on by the millions of people around the World with an interest in the games.

Puregenie Digital Recruitment prides itself on being a fully connected company. The resourcers, recruiters and MDs all have Twitter accounts, as well as @Puregenie. We all post news, hot jobs and links to relevant information that you might find useful.

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Ian Brooks- MD – @PGIanBrooks

Gail Kenny- MD @GKRgail

Louise O’Grady- Recruiter @PGlouiseOgrady

Nick Power – Digital Resourcer @PGNickPower

Daisy Ross – Digital Resourcer @PGDaisyRoss

James R.C. Smith – Social Media Manager- @PGJamesSmith

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