EDF Energy, current sponsors of the London Eye are now monitoring the public sentiment in the comments on Twitter that have the hashtag #Energy2012.
Using the lights that surround the wheel will be used to make a giant pie-chart and will be hosted by sporting legend, Daily Thompson, who was an Olympic gold medal winner in both 1980 and 1984.
He said: “We want to make the EDF Energy London Eye a spectacular showcase of national support for the athletes – and one that will inspire them every night of the Games.”
The BBC, each evening will be encouraging viewers to tweet their thoughts on London 2012, while a “sentiment analysis” intuitive algorithm will provide the calculations necessary for the effect, said EDF Energy.
However, it’s not going to be smooth sailing, and unless edited, the issues with East Midlands train strikes (decision to be announced later today), the G4S Olympic security shortages and the now confirmed border staff strike at Heathrow airport on 26th July.
Gwyn Topham, Travel Correspondent for The Guardian reports “While previous strikes in May and last November did not lead to significant extra queues, the union claims that untrained Home Office replacements did not adequately scrutinise passports to avoid any repeat of the lengthy waits that made headlines internationally.”
When the strikes, security developments and inevitable disruptions start to take effect, the London Eye sentiment display may become a target for people to channel their frustrations. Although, the hope is that the sportsmanship and thoroughly engaging sporting events will trump all and unify the social network.