Traditional marketing budgets down but digital increases
As being reported by the BBC and Brand Republic today, traditional marketing budgets have been revised and reduced by 5.1 percent for the second successive quarter. However, in contrast, digital budgets consisting of main media, search and internet have in fact been revised upwards.
Andy Viner, head of media at BDO LLP, said: “The reduction in marketing budgets for the second successive quarter supports our anecdotal evidence that companies are taking a cautious approach to marketing expenditure against a backdrop of continuing economic uncertainty, subdued business confidence, cash flow pressures and mixed fiscal indicators in recent weeks.
“The outlook for 2011 looks a lot more positive with more businesses planning to raise their marketing spend compared with 2010.”
For the full article please visit Brand Republic.